What’s the Real Story Behind Hawkers’ Financial Success?

Today, Hawkers Co. has sold millions of sunglasses at impressive margins, but its origin story is far more humble. In fact, much of the company’s financial success came down to bringing the right people into the mix. Alejandro Betancourt Lopez is an investor with vision — one who brought plenty of ideas to the founders of Hawkers just in time. Learn more about how he got involved with the brand and the tactics he used to get the company on the fast track.

Starting in Spain

Where Alejandro Betancourt Lopez Comes In

This was around the time when the friends got in touch with the current President of Hawkers Co, Alejandro Betancourt Lopez. As an entrepreneur who had already found success with O’Hara Financials (now O’Hara Administration), the founders asked Betancourt Lopez to manage the finances without impeding the company’s growth.

The Success of Social Media

He may not have been the first person to recognize the value of influencer marketing, but he was one of the first to pull it off on social media. Betancourt Lopez looked for trendy fashionistas who loved the sunglasses already. All he had to do was partner with them and offered a few incentives to get them to share their favorite styles with their friends. The financial results were undeniable.

Balancing Growth: How Hawkers Was Able to Come Out on Top

Luckily, Alejandro Betancourt Lopez had plenty of experience working with various businesses and understood how to make the leap from one level to the next. Besides savvy media strategies, he pushed for more transparency in the company’s customer service. If there’s a problem at any step of the supply chain, customers will know if and how their shipment will be affected. It helped encourage more goodwill and return business for the company.

All About Hawkers New Line of Environmentally Friendly Sunglasses

When the company looks to the future, the staff and customers take notice. Betancourt Lopez continues to look for emerging opportunities that few others have spotted. Whether that’s in the form of marketing, management, or customer relations, his sight is always set on something just a little bigger.

What Can Other Startups Learn From Hawkers?

Originally published at https://www.tycoonstory.com on June 17, 2021.

President of Hawkers Co. | International businessman, based in London, UK | Learn More: www.alejandrobetancourt.es or www.alejandro-betancourt.com

President of Hawkers Co. | International businessman, based in London, UK | Learn More: www.alejandrobetancourt.es or www.alejandro-betancourt.com