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Spotlight: Leopoldo Alejandro Betancourt Lopez, President of Hawkers Co.

Up until 2016, Hawkers was a brand that financed itself-but in that year, they suffered major losses, which drove them in pursuit of external funding. This is how Alejandro Betancourt came to work with this company. In that year, he offered financing, and by November 16, he’d been elected the company’s new president.

Rising Among Internet Rankings

The internet is what pushed Hawkers to where they are today. With strategic marketing, Betancourt was able to take this brand from relative obscurity and bring it into international prominence. The internet is Hawkers’ primary distribution channel, and that’s one of the biggest reasons why the brand is able to offer eyewear at such affordable costs. There aren’t brick and mortar stores to maintain. As far as promotion goes, one of the core parts of Hawker’s strategy is Facebook ads, which are a cost-effective way to spread the word about the brand.

Quality Products a Driving Force Behind Sales

Marketing goes a long way toward product promotion but even with the best of strategies, a brand will fall flat if it doesn’t produce a product that lives up to the hype. In order to live up to expectations, Hawkers has been careful to produce eyewear that appeals to all ages. The materials from which they’re made are light yet durable, and there are lots of sizes, colors and lenses to choose from, which, when combined with the affordable price, means that people can buy several pairs to suit their wardrobes.

What Led to Alejandro Betancourt’s Success?

Betancourt himself was well-positioned to bring this brand into the limelight. He holds bachelor’s degrees in both business administration and economics from Suffolk University in Massachusetts. He’s also involved in the oil industry in Latin America, and he acquired a large share of Pacific Exploration & Production. Betancourt is also the founder of the O’Hara Administration, which, as noted above, was responsible for pulling together the funds to fuel Hawkers’ rise to prominence.

President of Hawkers Co. | International businessman, based in London, UK | Learn More: or

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