The company ran into losses and product supply issues by 2016. Expenses had increased and the company was floundering, despite making millions each year. The founders decided to do some rounds of funding and select a leader with a strong sense of business. That early round of investors infused the company with 50 million euros. Alejandro Betancourt Lopez joined the team as President, investing his money in 2018 to even become the largest shareholder at 50%.
Alejandro Betancourt Lopez earned two degrees from Massachusetts’s Suffolk University. His education in economics and business administration has been a huge vantage point to help the small startup to become a major vision wear player. Coming from a family with a heart for business, Alejandro Betancourt Lopez had already played angel investor to businesses across a number of industries. He was responsible for creating his own businesses too, as founder of O’Hara Administration and Auro Travel.
His move to Hawkers allowed him to enter a new industry with a company sorely lacking in technical understanding. The grassroots-style following and clever marketing were a good start, but the company was running into supply and cashflow issues. Alejandro Betancourt Lopez joined to help turn Hawkers into the powerhouse it’s becoming today. He recommended Nacho Puig as CEO to run the company’s operations.
Originally published at http://www.deadlinenews.co.uk on November 23, 2020.