An initial purchase of a few hundred dollars’ worth of exotic sunglasses for a quick turnaround has turned into one of the more interesting business and branding success stories of the last decade.

Today, Hawkers brand sunglasses are seen and enjoyed worldwide. The high-quality glasses with interchangeable lenses have proven popular with all levels of users, from those who want basic eye protection to models and performers who want to look great and accessorize well.

The company has been valued at more than $60 million and sells sunglasses worldwide in a market that was fairly unchanging less than a decade…

Nearly a decade ago, four young entrepreneurs and friends from Spain worked together to launch a website called Saldum. They envisioned the website as a thriving secondhand market where people could buy and sell anything below retail cost. Eighteen months into the venture, Saldum had not even reached 50 sales.

Discouraged but not willing to give up, Pablo Lozano, Iñaki Soriano, and brothers David and Alejandro (Alex) Moreno began doing part-time eCommerce work on the side to finance Saldum. They soon discovered that their customers were earning more in sales each month than what they had charged them to get…

Alejandro Betancourt Lopez is more than just a wealthy, educated entrepreneur. The Suffolk University graduate has bachelor’s degrees in both business administration and economics. Betancourt is the founder of O’Hara Administration, an asset management company, and President of Hawkers Company.

Hawkers is a company that produces stylish sunglasses which are fitted with polarized lenses. The business began when four young visionaries from Spain invested $300 into reselling sunglasses they found in California for profit using the internet.

The sunglasses, which sold exclusively online, sold quickly and were in high demand. …

What started as a $300 investment in a few pairs of sunglasses is now a massive multinational business taking on the biggest players in the eyewear industry.

Hawkers has transformed itself from a small regional reseller to the third-largest sunglasses company in the world.

Betancourt Lopez has made shrewd investment choices throughout his career that have driven profits for multiple companies, and he has masterminded a strategy that continues to pay dividends. As the company continues to grow its core business, it is expanding into related product lines that are likely to find the same levels of success.

Hawkers Today

Today, Hawkers Co. has sold millions of sunglasses at impressive margins, but its origin story is far more humble. In fact, much of the company’s financial success came down to bringing the right people into the mix. Alejandro Betancourt Lopez is an investor with vision — one who brought plenty of ideas to the founders of Hawkers just in time. Learn more about how he got involved with the brand and the tactics he used to get the company on the fast track.

Starting in Spain

Hawkers Co. began with four friends in Spain who originally had the idea to start their own…

Alejandro Betancourt Lopez has spent a big part of his life getting excited about products or services and then figuring out how to share this enthusiasm with others.

The longtime entrepreneur from Venezuela is a big believer in the greater good. That’s why he came “home” with degrees in economics and business and started looking for projects he could support financially, especially those that benefit his country.

His track record included a bank, an oil company, and an internet company. He co-founded an energy firm that helped bring thermonuclear power to his home country. …

Alejandro Betancourt is a name to know in the fashion and sunglasses industry. The businessman made a name for himself for his numerous business models and successes, including the success behind Hawkers Co., a modern sunglasses company taking the industry by storm. How can the sunglasses’ industry, with its seemingly basic product, see innovative change? The process was complex, but Betancourt proved to dominate the task.

The Story Behind Hawkers

Hawkers is a manufacturer and retailer of sunglasses. Setting out to compete against big fashion icons with a trendy but affordable product, Hawkers needed funding. The company was founded in 2015 by a group…

A manufacturer and retailer of sunglasses, which are both trendy and affordable, the Spanish accessory company Hawkers has roots in an entirely different industry. Before establishing Hawkers in 2013, company founders David Moreno, Alejandro (Alex) Moreno, Iñaki Soriano and Pablo Sánchez Lozano created and operated a proprietary online second-hand merchandise sales platform under the name Saldum.

The transition from Saldum to Hawkers began when Mr. Lozano returned from the United States with sunglasses from a company called Knockaround. After he showed these glasses to Mr. …

It’s rare for a new company to come out of the gate as a financial success story. However, there do seem to be ways to give a business an edge when you have the right strategy. Hawkers Co is a thriving business in the fashion eyewear industry and has made a serious name for itself on social media.

A major component of how the company was able to grow its revenue to more than $100 million per year lies in who the founders turned to for help. Current President Alejandro Betancourt had a strong hand in the direction of the…

Lo que hizo diferente a Hawkers fue que ofrecía una calidad similar por una cuarta parte del precio.

Hawkers fue lanzado en el 2013 por cuatro amigos universitarios en España, Alex y David Moreno, Iñaki Soriano y Pablo Sánchez. El objetivo de la empresa era hacer que las gafas de sol de diseño fueran más asequibles y accesibles para todos. En 2016, Hawkers estaba valorada en 60 millones de dólares y era considerada una de las empresas de gafas de sol más grandes del mundo.

Sin embargo, no siempre se ha tenido un panorama esperanzador para la empresa. Hawkers comenzó con una inversión de $300 y comenzó a experimentar dificultades financieras en unos pocos años. La compañía consideró…

Alejandro Betancourt Lopez

President of Hawkers Co. | International businessman, based in London, UK | Learn More: www.alejandrobetancourt.es or www.alejandro-betancourt.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store