A manufacturer and retailer of sunglasses, which are both trendy and affordable, the Spanish accessory company Hawkers has roots in an entirely different industry. Before establishing Hawkers in 2013, company founders David Moreno, Alejandro (Alex) Moreno, Iñaki Soriano and Pablo Sánchez Lozano created and operated a proprietary online second-hand merchandise sales platform under the name Saldum.

The transition from Saldum to Hawkers began when Mr. Lozano returned from the United States with sunglasses from a company called Knockaround. After he showed these glasses to Mr. …

It’s rare for a new company to come out of the gate as a financial success story. However, there do seem to be ways to give a business an edge when you have the right strategy. Hawkers Co is a thriving business in the fashion eyewear industry and has made a serious name for itself on social media.

A major component of how the company was able to grow its revenue to more than $100 million per year lies in who the founders turned to for help. Current President Alejandro Betancourt had a strong hand in the direction of the…

Betancourt López y un grupo de inversionistas que destinaron 50 millones de euros (56 millones de dólares) a la compañía, fortalecieron el liderazgo, nombrando a Nacho Puig como CEO para encargase de las operaciones de la empresa y el desarrollo del negocio.

A partir de su éxito en España, Alejandro Betancourt López amplió la distribución de Hawkers a toda Europa, Asia y Norteamérica. En el año 2018, Betancourt aumentó su inversión con otros 20 millones de euros (21.7 millones de dólares). Esto lo convirtió en el mayor accionista, con un interés mayoritario del 50%.

A pesar de algunos contratiempos en…

Hawkers Co., comenzó con cuatro amigos que querían financiar el desarrollo de su sitio web. Su historia es un testimonio de lo rentable que puede ser pedir ayuda a la persona adecuada. Luego de algunos tropiezos, Alejandro Betancourt López pudo catapultar esta compañía.

Veremos cómo empezó Hawkers, como logró su crecimiento y por qué incorporar a Alejandro Betancourt los benefició. Descubre más sobre como aprovechó el marketing de los influencers mucho antes de que esto fuese un movimiento popular.

El inicio

Los cuatro fundadores de Hawkers estaban trabajando originalmente en algo parecido a una versión española de Craigslist. Sin embargo, el desarrollo…

Hawkers Co. se ha preocupado por la salud y el bienestar de nuestro medio ambiente durante mucho tiempo. La compañía se dirige a un grupo demográfico joven que le gusta disfrutar de la madre naturaleza. Por eso la compañía se enorgullece de presentar su nueva línea de gafas de sol que cuidan el medio ambiente. Con Alejandro Betancourt López en el timón, esta compañía se prepara para llamar la atención de muchos.

Responsabilidad ambiental

Los clientes de Hawkers quieren abrazar la belleza de la naturaleza, ya sea en la playa o en la cima de una montaña nevada. …

Hawkers was launched in 2013 by four university friends in Spain, Alex and David Moreno, Iñaki Soriano and Pablo Sanchez. The goal of the company was to make designer sunglasses more affordable and accessible to everyone. In 2016, Hawkers was valued at $60 million and was considered one of the largest sunglasses companies in the world.

However, it has not always been so rosy for the company. Hawkers started with a $300 investment and started to experience financial hardship within a few years. The company considered closing its doors before outside financial investors took notice. Alejandro Betancourt, leader of O’Hara…

En el año 2016, Hawkers necesitaba un cambio. Lo que comenzó como una pequeña idea, se había convertido en algo fuera de control. Los fundadores de Hawkers acudieron a Alejandro Betancourt López en busca de un estilo de liderazgo diferente que fuese innovador pero calculado. Necesitaban a alguien que no tuviese miedo de hacer movimientos osados pero que tuviese la experiencia suficiente como para también hacer movimientos

Alejandro Betancourt López les ofreció ese liderazgo. Para el año 2018, se había convertido en el mayor accionista de la compañía con una gran inversión propia que resultó en el 50% de la…

Innovative sunglasses brand Hawkers has created a new and innovative line, focusing on environmentally friendly materials, that are not only biodegradable but high quality, too.

Hawkers launched the limited-edition H20 sunglasses line as part of its ongoing commitment to environmentally responsible products. Made from recycled and biodegradable materials, the gender-neutral line of products includes 100 percent sustainable packaging.

A breakthrough, revolutionary production technique to create rugged, fashionable sunglasses that are premium quality and help to preserve the environment, the collection features six models, all made from sustainable plastics and materials collected from the world’s oceans:

One LS Eco Sapphire (blue)

These lifestyle sunglasses include category…

Hawkers was already considered a decent idea even before Alejandro Betancourt Lopez came on board: durable sunglasses that look great but don’t have designer-brand price tags.

When the company launched less than a decade ago, sunglass shoppers really had only two choices. One was to pay top prices for a brand name pair or pay just a little for something that worked adequately but usually looked cheap.

There were pros and cons to each type, too: the more affordable ones were usually low quality and quick to break, but still, it was hard to get to upset about it since…

It began simply enough. Two brothers and their friends were looking to take their small second-hand-merchandise website to the next level, trying to identify one product that would propel sales. That product ended up being sunglasses.

What started as a resell business has become, just a few years later, a viral sensation as the upstart company is now challenging the top companies in the industry through a combination of innovative online selling and a bold new leader bringing his visionary business background to bear on the company.

Hawkers is now one of the fastest-growing brands on the market, using online…

Alejandro Betancourt Lopez

President of Hawkers Co. | International businessman, based in London, UK | Learn More: www.alejandrobetancourt.es or www.alejandro-betancourt.com

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